The Role of Pink Marketing in Promoting the Golden Square Marketing A Survey Study of the Opinions of a Sample of Golden Mall Customers in Mosul

Abstract

This study aims to explore the role of pink marketing in enhancing the golden square of marketing. Pink marketing is examined through its four dimensions: pink product, pink pricing, pink distribution, and pink promotion. Similarly, the golden square of marketing is analyzed through its key components: mental image, marketing positioning, customer satisfaction, and customer loyalty. The research was conducted through a field survey targeting a sample of customers at Golden Mall in Mosul.The research problem was addressed through the following central questions: What is the nature of the significant correlation between pink marketing and the golden square of marketing? What is the nature of the significant impact of pink marketing on the golden square of marketing?The primary objective of the study is to identify the intellectual and conceptual relationships between the two variables. To achieve this, the research tested a set of hypotheses, including: There is no significant correlation between pink marketing and the golden square of marketing. There is no significant impact of pink marketing on the golden square of marketing.The study relied on quantitative methods, using a structured electronic questionnaire as the main tool for data collection. A total of 400 respondents from Golden Mall in Mosul participated in the survey. Data analysis was carried out using a range of statistical tools, including SPSS version 27, Excel, and AMOS. The study yielded several key findings, the most notable of which are:The store’s location significantly influences the purchasing decision-making process  Social media plays a crucial role in promoting the products offered. In light of these findings, several recommendations were proposed:  Retailers should offer a diverse range of brands, spanning from high-quality to more affordable options.Stores should ensure rapid and attentive responses to customer inquiries via social media channelsa platforms.