Artificial Intelligence and Its Role in Formulating Competitive Strategies An Analytical Study of the Opinions of a Sample of Public and Private University Academic Sataff Specializing in Information Technology in Erbil, Kurdistan Region\ Iraq

Abstract

This study explores the role of artificial intelligence (AI) in formulating competitive strategies, based on the views of 200 IT professors from public and private universities in Erbil, Kurdistan Region, Iraq. AI was examined through expert systems, intelligent agents, and neural networks, while competitive strategies were measured through cost leadership, diversification, and building layers of advantages. The study highlights challenges universities face in adopting AI to improve strategic decision-making. It assumes AI has a positive impact on developing accurate and flexible strategies, especially in academic environments embracing technology. A descriptive-analytical method was used with a questionnaire covering AI tools, applications, and their strategic impact. Findings showed statistically significant differences in AI’s perceived importance based on academic year and gender, but not experience. There’s growing awareness among academics of AI’s role in data analysis, forecasting, and resource allocation. The study recommends enhancing AI integration in universities, expanding training programs, and supporting research that connects AI with strategic management.