Role of dimensions Competitive intelligence In strengthening sustainable marketing performance Analytical study Sample opinions from company employees northern General cement Company Hammam Al-Alil Cement Factory

Abstract

The aim of the research was to test the nature of the correlation and impact relationship between the two research variables ،  namely competitive intelligence in its dimensions (planning ،  data collection ،  analysis، and dissemination). The research addressed this within its conceptual framework ،  with competitive intelligence as an independent variable ، while the second dependent variable represented sustainable marketing performance in its performance،sustainable social performance and،sustainable،environmental،performance).An organization needs sustainable marketing performance ،  as sustainable marketing performance ensures that organizations achieve a comprehensive balance. The researcher selected the Northern GeneralCement Company/Hamam Al-Alil Cement Plant as the field of application. In line with the above ،  the research problem was formulated by posing a set of questions. To answer these questions ،  a hypothetical research plan was formulated ،  reflecting the relationships and influences between the research variables and dimensions. This resulted in a set of hypotheses that addressed the topic from all aspects ،  which were tested using a number of statistical methods collected.