The role of strategic monitoring in reverse marketing An analytical study of the opinions of a sample of leaders in the National Security Agency

Abstract

The current study aimed to reveal the role of strategic monitoring in reverse marketing. The field of study was represented by the National Security Service in Iraq. The study community was represented by all employees of the National Security Service in Baghdad Governorate. A purposive sample of (101) leaders was selected, concentrated in different organizational levels. The questionnaire was distributed as a tool for collecting data. A number of statistical methods were used in the statistical analysis program (SPSS v.27) to analyze the data. The study concluded that strategic monitoring has a strong and important role in reverse marketing in the field under study. Through the Pearson correlation coefficient test, it was found that there is a positive and strong correlation between strategic monitoring and reverse marketing. The results of the simple linear regression coefficient also showed that there is a significant effect of strategic monitoring on reverse marketing.