The effect of promotional deception on customer confidence Analytical research of the opinions of a sample of customers of tourism and travel companies in the city of Mosul

Abstract

The aim of the research is to test the correlation between the independent variable (promotional deception) in its dimensions (advertising, personal selling, sales promotion and public relations), and the dependent variable (customer confidence), and to show the impact. To achieve the research objectives, the research adopted the descriptive analytical approach. The research addressed the opinions of a sample of customers dealing with a number of tourism and travel companies in the city of Mosul, with (80) customers who were randomly selected. The data was collected using the questionnaire as a basic tool. The research reached a set of conclusions, the most important of which was the existence of correlations with inverse moral implications between promotional deception in its dimensions and customer confidence. The dimensions of promotional deception also have a moral impact on customer confidence, as the more deception there is in the method of promoting the services and tourism programs advertised by tourism companies, the less customer confidence there is in them.